Case study · Air purifiers
The chat just said “halo”.
It became Rp 127 million.
A dealer typed “halo”, 6 minutes later the AI sent a recap for 80 units, and the Winix team closed a Rp 127 million order. Admin Canggih replies first, writes the recap, then hands over to the Winix team when a person is needed, for home buyers and dealers alike.
6 minutes
from “halo” to an 80-unit recap at dealer prices
Sunday, 13 Sep 2026
Rp 127 million
that dealer order. The AI wrote the recap, the Winix team closed it
Paid 20 Sep 2026
Rp 167 million+
in paid orders recorded through Admin Canggih, dealer order included
July to 20 Oct 2026, rounded down
“Even B2B-scale orders can be handled by Admin Canggih. Selling over WhatsApp is now truly fully automated, even simpler than ordering through a marketplace.”
Using Admin Canggih since July 2026Translated from Indonesian. The client’s original words:
“Orderan untuk skala B2B pun bisa dihandle Admin Canggih. Penjualan via Whatsapp sekarang beneran udah fully automated, bahkan lebih simple dari proses pesanan di marketplace.”
The problem
Home buyers and dealers
message the same number.
Some ask about filters. Some file a warranty claim. Some dealers want 80 units at once. It all lands in one WhatsApp, and each needs a different answer.
Sunday, 13 September 2026
The best part is
where the AI stops.
Sunday afternoon, the sales team was off. A dealer from another island got in touch by chat.
A person still closes the sale. The difference is they do not start from zero: the recap is done and the invoice details are complete.
The dealer’s messages are quoted exactly, in Indonesian: “halo, I’m a dealer, I want to order purifiers, can you help?” and “the shipping is expensive”. The AI’s replies are summarized. Dealer name and unit prices hidden. The final total differs from the recap because the team adjusted shipping.
How does the AI know when to stop?
The rules come from
Winix itself.
Admin Canggih follows the rules the store sets. At Winix, every line has a clear owner.
Done by AI
- Buyer asks for a tax invoice or NPWP: mark them as a B2B buyer
- Collect NPWP, name, address, phone and email
- Work out the dealer price from the normal price
- Answer product, filter and how-to questions, at any hour
Shipping talks go to the team, with the invoice details complete
Done by the team
- Large-unit shipping out of town: confirm and negotiate
- Warranty and servicing
- Follow up with dealers until paid
To be clear
Not every chat ends with the AI. That is on purpose.
In the last week, 35 of 74 Winix chats were handled by AI. The rest were warranty, servicing and dealer negotiations, which are set up to go to the Winix team. Admin Canggih answers first and prepares the details, so the team can pick up from there.
Selling to dealers over chat too?
Free demo, using your own catalog and pricing rules.
Figures from Winix Indonesia’s own Admin Canggih dashboard, pulled 20 October 2026 unless another date is given. Canggih’s internal test payments removed. No buyer data shown. Published with Winix Indonesia’s permission.